An outline marketing plan for Tailoring of Gieves hawkes 02071 Free Essay Example, 6000 words

This section highlights the influence of Pestle factors on Gieves and Hawkes (Baker, 2007). Political influence: The political scenario of a region dictates the trade regulations and ease of running particular business operations. Any business operation that opposes the views of dominant political system is likely to face several hurdles on the grounds of product development and resource procurement (Kotler and Armstrong, 2008). Gieves and Hawkes is operating as a tailoring service provider for more than two centuries and has made a reputable position in the tailoring industry. The company has a history of serving the Royal British family and the British army of higher ranks. This as a result has given the company an added leverage in terms of political support (Trinity group, 2015) Economic influence: The economic structure of a nation highlights the level of affordability of the customers. Therefore a strong economic structure suggests that the people have more disposable income to spend on different products (Aaker, 2010). Gieves and Hawkes offers high quality tailoring services to the premium customers at a fairly high price compared to other tailoring services. We will write a custom essay sample on An outline marketing plan for Tailoring of Gieves & hawkes 02071 or any topic specifically for you Only $17.96 $11.86/pageorder now This suggests that a sudden economic downturn may reduce the revenue generation of the company. During the European crisis, the economic condition of the UK took a severe plunge. This had set off a chain reaction which reduced the affordability of the European population (The Guardian, 2015). The customers made certain changes in their consumption pattern as they reduced their expenditure on premium products. This in turn affected the business operations of the company. Since the company mostly operates in the UK, the sudden decrease in the affordability of the home country reduced the sales of Gieves and Hawkes. Social Structure: The social structure indicates the consumer behaviour in terms of their product or services preference. Hall (2010) mentioned in his report that previously the custom of tailored suit was only limited to the niche customers, who had extremely high disposable income. However, now-a-days this trend is slowly trickling down o n the mass market. As several companies has started to offer tailor made suits and clothing at lower prices, there is a gradual shift in the consumer preference towards tailor made clothing. This suggests that the customer base of the company is gradually increasing. Technological influence: The availability of technology in a region indicates the seamless running of the operational activities of a firm (Vitez, 2014).